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Featured collection

The best of Ruthless Fitness and Behind The Bars TV all in one place. These are the designs that define the brand—bold, unfiltered, and built for those who refuse to break. Whether it’s high-performance gym wear or raw, street-ready apparel, this collection is for those who live by their own rules.

  • Signature designs that make a statement
  • Premium fabrics built for durability and comfort
  • Hardcore style with an unapologetic edge

Wear it with pride. Stay Ruthless.

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Built to Last, Designed for Impact.

Sustainable Style

Made from 100% organic cotton using renewable energy, our clothing is soft, durable, and responsibly crafted. Better for you, better for the planet.

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Strength with a Purpose.

Ethical & High-Performance

We blend eco-conscious materials with premium quality. Whether it’s organic cotton or recycled polyester, our apparel is designed for comfort, durability, and sustainability.

RUTHLESS
Sun Yellow Printed T-shirt

Performance Meets Sustainability.

Recycled Activewear

Our Active T-Shirt is built for movement. Featuring moisture-wicking fabric, UPF 30+ UV protection, and a relaxed fit, it delivers performance with purpose.

ACTIVE

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The Story Behind Ruthless Fitness & Behind the Bars TV

Ruthless Fitness and Behind The Bars TV—created by Ricky Killeen—are more than just a brand and a channel. They’re a movement. Built on resilience, transformation, and raw determination, they represent the journey from struggle to strength.

Ruthless Fitness is about pushing limits, training with intensity, and developing the mindset of discipline and power. Behind The Bars TV shares real stories of redemption, growth, and second chances, proving that the past doesn’t define you—your actions do.

Now, that mindset is captured in the book Behind The Bars: Ruthless Fitness—a complete guide to building mental and physical strength, featuring workout plans, bodyweight circuits, and a story of personal transformation.

Whether in the gym or in life, this is for those who refuse to break. Join the movement. Own your strength.

Click the button below to purchase your copy.

Buy the Book

Watch Behind The Bars TV