Collection: Featured Collection – Stand Out. Stay Ruthless.
The best of Ruthless Fitness and Behind The Bars TV all in one place. These are the designs that define the brand—bold, unfiltered, and built for those who refuse to break. Whether it’s high-performance gym wear or raw, street-ready apparel, this collection is for those who live by their own rules.
- Signature designs that make a statement
- Premium fabrics built for durability and comfort
- Hardcore style with an unapologetic edge
Wear it with pride. Stay Ruthless.

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Behind The Bars TV – Inside. Raw. Real. Graphic T-Shirt
Regular price £24.99 GBPRegular priceUnit price / per -
Free Bronson – Dignity Denied Since 1974 Graphic Tee
Regular price £24.99 GBPRegular priceUnit price / per -
Free Bronson – Dignity Denied Since 1974 T-Shirt
Regular price £24.99 GBPRegular priceUnit price / per -
Not All Prisons Have Bars – Statement Tee
Regular price £24.99 GBPRegular priceUnit price / per -
Bacon Bashers – Know the Code
Regular price £24.99 GBPRegular priceUnit price / per -
Bacon Bashers Graphic T-Shirt
Regular price £24.99 GBPRegular priceUnit price / per -
Bacon Bashers Are Coming – You Should Be Scared
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless Fitness Primal Rage T-Shirt – Hardcore Gym Wear
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless Fitness Alpha Crown Hoodie – Strength, Power, Legacy
Regular price £45.00 GBPRegular priceUnit price / per -
Bacon Bashers T-Shirt – Behind The Bars TV Official Merchandise
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless King T-Shirt – Dominate Without Limits
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless Fitness Crowned Alpha T-Shirt – Strength, Power, Legacy
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless Fitness Alpha T-Shirt – Strength & Power
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless Fitness Gorilla T-Shirt – Hardcore Gym Wear
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless Fitness Crown T-Shirt – Strength, Power, Domination
Regular price £24.99 GBPRegular priceUnit price / per -
Ruthless Fitness Royalty Hoodie – Strength, Power, Domination
Regular price £45.00 GBPRegular priceUnit price / per